Discover Your True Profile in the Innovation Cycle.

Based on Simon Wardley's Wardley Maps, the PST Assessment scientifically analyzes how you think, act, and create value. Are you a Pioneer, Settler, or Town Planner?

The Pioneer, Settler, Town Planner (PST) Model Explained

According to Simon Wardley, innovation isn't a single skill. It's a continuous evolution that demands three profoundly different mindsets working in sequence to successfully navigate the stages of Wardley Mapping.

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Pioneers

Brilliant people who explore the uncharted. They thrive on ambiguity, creating novel concepts out of thin air. They fail often, but they invent the future.

  • Exploration & Discovery
  • Comfortable with high failure rates
  • Unstructured, instinctual approach
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Settlers

They turn the half-baked ideas of pioneers into useful products. They build trust, establish markets, and turn the novel into the understandable.

  • Productization & Growth
  • Listening to early customers
  • Bringing order to chaos
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Town Planners

They take what is understood and industrialize it. They build immense platforms and services characterized by scale, efficiency, and reliability.

  • Optimization & Scale
  • Componentization
  • Six Sigma, metrics, strict process

Map Your Organization's DNA.

A company comprised entirely of Pioneers will never scale. A company of Town Planners will never invent. Purchase enterprise licenses to map your teams and ensure you have the right people managing the right evolutionary stages.

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    Powerful Analytics Dashboard

    Instantly visualize the spread of Profiles across your organization. Identify outright vs mixed profiles.

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    Bulk Invitations & Tracking

    Upload CSVs of emails, send batch invites, resend pending ones, and track completion rates in real-time.

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    Raw Data Export

    Export all individual responses, raw scores, and primary classifications cleanly into Excel/CSV.

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Completion
87.5%
Assessments
142
Recent Results
j.smith@corp... Pioneer
a.nguyen@corp... Town Planner
s.miller@corp... Settler